BMW booked APEX's Racer Pro Simulator for this 2019 activation. Simulator rentals for brand activations, expos, and events are the line APEX was founded on more than a decade ago.
BMW booked APEX's Racer Pro Simulator for this activation in 2019. Simulator rentals for brand activations, expos, and events are the business line APEX was founded on more than a decade ago.
- F1 events
APEX's racing simulators — Formula 1, GTR, NASCAR, and MotionGP — were born in brand activations: they were the company's origin more than a decade ago, before evolving into the professional training simulators that 80 companies across Mexico operate today.
At events like this one, the equipment is installed on site with APEX's own staff and runs for the full duration of the event, with competitive challenges among attendees.
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