Grupo Estrella Roja — 74 years in the market, 900+ vehicles between Mexico City and Puebla — now trains its operators on a bus simulator through a risk-scenario certification course.
Grupo Estrella Roja is a Mexican company providing public bus service between Mexico City and destinations across the state of Puebla.
With 74 years in the market, more than 900 buses, vans, and private cars, and over 1,850 employees, its vision is to deliver innovative, high-quality mobility solutions with service excellence:
- An innovative approach to service, with a positive attitude and openness to change that guarantees customer satisfaction.
- Staying at the forefront of transport equipment and technology to ensure reliable, high-quality service with advanced capabilities — and training its people so they can grow and develop.
- Promoting teamwork throughout the organization.
- Working more closely with suppliers to keep the service chain effective.
Now the company innovates with a bus simulator to train its transit operators. Through a certification course built around risk scenarios, operators face hazards too dangerous to recreate in real life.
