Visit Mexico — Mexico's Ministry of Tourism — booked APEX's GTR Simulator for this activation in Mexico City during the 2015 MEXICAN GRAND PRIX. Simulator rentals for brand activations, trade shows, and events are the business line APEX was founded on more than a decade ago.
Few brand experiences can compete with a racing simulator: the line it draws is qualified traffic that stops, takes part, and remembers the sponsor — the very reason global brands book it year after year.
The format is flexible: a leaderboard with prizes, head-to-head competition among guests, or free driving — with the simulator wrapped in the event's identity when the brand asks for it.
Planning a similar activation? Request a quote and we'll put together a package for your event.
